What is it we see when we look to the East?
In western eyes, the East always represented the other, as mystery or as threat, and more often than not – both. But what we refer to as East, be it near, middle or far, doesn’t naturally exist.
From a city which is in itself a junction between the two oppositions, Jerusalem design week 2019 tackles the sensitive question of east. It does so not by rotating the view eastwards from a western vantage point, nor by looking at its past of cultural exchange and political conflict. In fact, it will not look TO the East, but AT the “East” – as a term, a direction, an absolute point of reference, and the set of relative relationships it generates globally. A future, not folklore. As such it will attempt, starting with the preconception and ending with the absolute, to diffuse the term through a series of exhibitions, projects, performances and installations, and an intense program of events.
Through redigesting the term, we are eventually faced with the question: What is REALLY seen when facing east, and whose East is it?